We are leading, trustworthy and sustainable. We increase value, satisfaction and quality of life.

Festi's mission is to drive investments, support value creation and create new opportunities.

Festi is a holding company for businesses that play a key role in their respective markets: groceries, electronics, pharmacies, fuel, electricity sales, and service stations, in addition to strong support companies in real estate and warehousing. Festi owns and operates companies that are leaders in their respective markets: groceries, electronics, pharmaceuticals and health products, fuel, electricity sales, and service stations. Real estate and warehouse operations, as well as the buying and selling of securities, are also part of the group's activities.

The group's guiding principle is to improve quality of life – every day. We work systematically to simplify life, saving energy and time through accessible retail and services. We strive to stay a step ahead with better technology, products, and services, where smart solutions and the right product and service offerings support customer needs and enhance the quality of their experience. We focus on seizing opportunities, whether by developing new solutions, offering additional services, or making targeted investments that support the development of the subsidiaries and the growth of the group. Festi's companies are stronger together, and through collaboration and a focus on synergy, we work to increase value for customers, shareholders, and employees.

Festi's subsidiaries include the operating companies ELKO, the country's largest electronics retailer; Krónan, which operates grocery stores under the same name; Lyfja, which operates pharmacies nationwide; and N1, which runs service stations for fuel and electricity sales, as well as workshops. Festi also owns the subsidiaries Bakkinn Warehouse, specializing in warehousing and distribution, and Yrkir Properties, which owns and operates the group's real estate.

Festi's Guiding Principles